CASE STUDY
How andersenIT Discovered Exceptional Marketing
andersenIT is a specialist ICT services provider founded in the early 2000s, offering consulting, project implementation, and managed services.
Known for its Plan-Deliver-Sustain methodology, andersenIT supports clients with a broad suite of IT capabilities including cloud, virtualisation, cybersecurity, and disaster recovery. The company prides itself on tailoring solutions to client needs, acting as a long-term IT strategist to help businesses evolve and scale effectively.
The Challenge
andersenIT’s existing website no longer reflected the business’ evolving brand identity or service offerings.
Visually outdated and content-heavy, the site suffered from poor navigation, underutilised SEO, a lack of CTAs, and technical language that alienated non-IT audiences. The design was inconsistent with modern expectations, making it difficult to engage potential enterprise clients or showcase andersenIT’s core values and expertise.
The Goals
- Modernise and simplify the website
- Improve user navigation and content clarity
- Align visual identity with new branding
- Increase engagement and lead generation
What Inception Marketing Did
Inception Marketing delivered a comprehensive website uplift for andersenIT, modernising their online presence to align with refreshed branding and strategic business objectives. This included a full design overhaul, content simplification, improved page architecture, and technical implementation on HubSpot. Working closely with a third-party website designer, we facilitated workshops, developed new visual assets, and integrated a dynamic new theme – resulting in a sleek, intuitive, and user- centric website.
The Inception Marketing Approach
Inception Marketing began by conducting in-depth workshops to understand content needs and branding alignment. Our team coordinated a full re-scan and redesign of the website in collaboration with a third-party graphic designer. We focused on simplifying content architecture, introducing a clean and modern layout, and integrating HubSpot CMS features to optimise responsiveness and SEO. New design elements, animations, and branding overlays were implemented to create a more engaging user journey. Our team managed the project end-to-end – from briefing and content development to technical uplift, testing, and deployment.
The Result
The final website delivers a significantly improved user experience with modern aesthetics and streamlined content. Users now benefit from intuitive navigation, enhanced mobile responsiveness, and strategically placed CTAs. The brand’s voice and visuals are consistently applied throughout the site, creating a professional yet approachable digital identity. Early feedback indicates increased engagement and higher content retention, positioning andersenIT more competitively in the market.
Testimonial
Working with the Inception team to improve our website and overall market presence has been great. The team made the whole process straightforward and hassle free for me and the executive team. The new site is a clear improvement – it reflects our brand much better and has been really well received. We’re happy with the outcome and how it was managed throughout.
