Our Team
At Inception Marketing, we don’t believe in sitting on the sidelines.
We roll up our sleeves, embed ourselves into your team, and take ownership of your marketing as if it were our own. Whether it’s building strategy, managing campaigns, or engaging with vendors like Microsoft – we act like part of your business, because that’s how marketing works best.
We believe that leadership is part of the recipe. That’s why we’ve built a team of experienced IT marketing professionals who bring strategic thinking, reliable execution, and zero fluff.
Meet The Team
Kayla Ellice
Kayla built Inception Marketing to fill a gap in the IT industry: premium, outcomes-driven marketing that actually delivers. She’s passionate about helping MSPs and IT companies connect their marketing investment to drive real ROI and removing the pain of trying to manage it all in-house.
Nicolette Baker
Nicolette leads our strategic engagements and brings deep expertise in technology marketing advisory. She guides customers in making sure their marketing is returning an investment.
Sarah Hayler
Sarah is a strategic growth marketer who starts with the audience before she touches a single piece of content. She joined Inception after leading in-house marketing for a specialist recruitment business in the renewable energy sector, where she turned a sprawling set of channels into a focused, engaged community. Today she works alongside founders to define what measurable growth looks like, then delivers it through websites, campaigns and lead generation.
Maddy Kelley
Maddy translates strategy into action. From coordinating campaigns, developing content and understanding the latest marketing trends she’s the glue that keeps projects moving. Insightful and outcomes-focused, she helps clients stay consistent and aligned across every channel.
Emily Moretti
Emily keeps the details moving, supporting our team across content, social media and campaign coordination. She’s studying a Bachelor of Business Management (Marketing) and a Bachelor of Communications (Digital Media) at The University of Queensland. She also brings hands-on event experience as Vice President of Events and Operations with the UQ Business Association.
Ohyo Favis
Ohyo makes marketing look good – literally. From branded collateral to campaign graphics, he turns strategy into standout visuals that communicate clearly and convert effectively. His work helps our clients show up professionally across digital and print.
