Marketing for Systems Integrators
Inception Marketing is a fractional marketing team for Microsoft-focused systems integrators. We build the go-to-market strategy, content and partner marketing that turn technical capability into a steady pipeline of projects.
Great marketing connects the dots
Systems Integrators are great at delivery but don’t always have the time, clarity, or internal resource to market what they do best. You’ve invested in building high-value solutions and technical capability but translating that into market traction and ensuring your go-to-market strategy is clear can be a challenge.
Great marketing connects the dots. It amplifies your solution story, strengthens your presence in the partner ecosystem, and helps your next project find you.
Why marketing a systems integrator is different
Marketing a systems integrator is different from marketing an MSP because you sell projects rather than subscriptions, to several stakeholders at once, often alongside a vendor.
That changes almost everything about how marketing needs to work:
- Project revenue creates pipeline gaps. When a big implementation finishes, the next one needs to be ready. Marketing has to keep opportunities warm while your best people are busy delivering.
- You have two audiences. Enterprise and government buyers need to trust your capability, and Microsoft partner managers need a reason to bring you into their deals.
- Buying committees are larger. A CIO, a CFO and a business owner all need different evidence before a project gets approved.
- Your IP is your differentiator. Accelerators, frameworks and repeatable solutions are what separate you from the next partner, but only if they are packaged and marketed as offers.
- Vendor incentives are part of the plan. Co-op, MDF, Marketplace and co-sell can fund and accelerate your marketing, if you know how to use them.
Most agencies treat all of this as generic B2B marketing. It is not, and it is why the positioning work matters so much. Our guide to choosing a niche explains why the most successful integrators get specific about who they serve.
That’s where we come in.
We help you
Position
your business and offerings clearly to the market
Launch
campaigns aligned to your solution areas and buyer needs
Create
compelling content that showcases your value
Optimise
your listings on Microsoft and AWS Marketplace
Leverage
Co-Op and MDF funding to support your growth
Turn
case studies and wins into strategic assets
Build
consistent pipelines to reduce project delivery gaps
Plan
We start with a strategic workshop to unpack your service lines, target industries, partner motions, and go-to-market goals – including marketplace presence, co-sell readiness, and CPOR opportunities.
Position
We refine your messaging and IP positioning to resonate with enterprise buyers and partner managers alike – and lay the groundwork for stronger co-sell alignment and vendor engagement.
Promote
We develop tailored campaigns, case studies, sales enablement assets, and thought leadership that bring your solutions to life – whether it’s driving leads, gaining CPOR, or surfacing offers on Microsoft Marketplace.
Perform
We report on what really matters – qualified leads, marketing-sourced pipeline, partner traction, and visibility across the Microsoft ecosystem. We refine the strategy as we go, and help you scale what works.
How We Work
We act as your fractional marketing team – embedded, aligned, and focused on building visibility, credibility, and pipeline for your solutions. For systems integrators, that means more than just campaigns. It means navigating complex offerings, engaging multiple stakeholders, and driving alignment across vendors, sales teams, and delivery leads.
No junior staff. No generic playbooks. Just experienced marketers who understand the Microsoft ecosystem and know how to turn technical strengths into commercial results.
What You Get
Whether you’re establishing your presence, chasing larger projects, or ready to scale your marketing and co-sell momentum – we’ve got a program that fits.
BUILD
Lay the right marketing foundations
With consistent content, clear messaging, and a presence that supports your delivery and sales teams.
GROW
Turn IP into pipeline
Grow helps you get noticed in the Microsoft ecosystem, attract project work, and build credibility with enterprise buyers.
ACCELERATE
For systems integrators ready to scale
Accelerate sharpens your GTM, amplifies co-sell and marketplace efforts, and positions you for strategic opportunities.
Why it works
We’re not just marketers. We’re fluent in the channel.
Most agencies don’t understand what it takes to market a solution-led business – let alone navigate vendor incentives, marketplaces, or co-sell motions. We do.
We work with Systems Integrators to deliver marketing that builds credibility with partners and customers alike – while supporting growth across the entire Microsoft ecosystem.
Here’s what sets us apart
We get the vendor game – CPOR, Co-Sell Ready, Azure consumption, Marketplace listings? That’s our jam.
Leadership is part of the recipe – senior marketers who’ve worked inside the ecosystem
Strategy + execution in one place – from GTM planning to campaigns that convert
No cookie-cutter playbooks – your IP, vertical focus and delivery model shape the work
We do what we say we will – consistently, transparently, and without the agency fluff
How The Factor built a marketing function across two brands
The Factor is a Microsoft Solutions Partner specialising in Power Platform, Power Pages, Dynamics 365 and Power Apps for government agencies. As their Microsoft partnership grew, they needed strategic marketing leadership and hands-on delivery across two brands, The Factor and The Factor Apps, without building an in-house team.
We provided a blended model: an executive-level CMO with weekly strategy sessions, plus a delivery team managing their Microsoft relationship, events, website, social media and content. The result was stronger engagement with Microsoft, more efficient marketing and a consistent presence across both brands.
“Working with Inception has been incredibly valuable for our business. The combination of strategic guidance and day-to-day marketing support has allowed us to maintain momentum across both of our brands while continuing to grow. The team integrates seamlessly and brings a level of expertise and structure that’s made a real difference.”
Keiran Mott, CEO, The Factor
Frequently asked questions
What does a marketing agency for systems integrators do?
A marketing agency for systems integrators builds the strategy, positioning, content and campaigns that help an integrator win projects. For Microsoft-focused SIs, that also includes partner marketing: Marketplace listings, co-sell readiness, co-op and MDF funded activity, and building credibility with Microsoft partner managers.
How is marketing for systems integrators different from marketing for MSPs?
Can you help us use Microsoft co-op and MDF funding?
Do you only work with Microsoft partners?
How quickly will we see results?
Let’s Get to Work
Your next project could be just one well-timed campaign away. Let’s make sure you’re front and centre when opportunity knocks.
