CASE STUDY
How Cymax Discovered Exceptional Marketing
Cymax is a Brisbane-based Managed Service Provider (MSP) delivering IT solutions to a broad range of clients.
Known for their proactive approach to IT management and customer service, Cymax supports small to mid-sized businesses with dependable infrastructure, cloud and cyber security solutions. With a focus on growth and delivering value-added services, Cymax remains committed to evolving their brand and outreach through well-executed marketing initiatives.
The Challenge
Cymax recognised the opportunity to elevate their marketing efforts and tap into co-funded growth through Marketing Development Funds (MDF).
While the team had a strong vision for their brand and understood the value of strategic marketing, they needed a partner who could guide them through the nuances of the channel ecosystem and help them access available funding. Their website, while functional, no longer reflected the breadth of their services or the maturity of their business. Cymax was looking for a marketing partner who not only understood their industry but could also provide hands-on support across campaigns, content, and digital strategy.
The Goals
- Access and leverage MDF from key partners
- Refresh and modernise their website and brand presence
- Execute consistent and professional marketing campaigns
- Gain ongoing marketing support and guidance
What Inception Marketing Did
Inception Marketing provided Cymax with our Marketing Manager as a Service package, offering end-to-end support across marketing functions. This included the coordination and delivery of a full website uplift – working with an external website developer to ensure content creation, design development, and collateral production where delivered to a high standard. A key outcome has been the strategic enablement and access to Marketing Development Funds (MDF), allowing Cymax to confidently pursue vendor-aligned campaigns and event opportunities.
The Inception Marketing Approach
Inception Marketing embedded a dedicated Marketing Manager into Cymax’s team as part of our Marketing Manager as a Service model, providing structured, ongoing marketing leadership and execution support. This included weekly planning sessions, content development, social media coordination, campaign ideation, and event support. Early in the engagement, we also helped identify opportunities for Cymax to access Marketing Development Funds (MDF), aligning their activities with vendor funding priorities to maximise return. A major milestone within the first six months was a comprehensive website uplift, which we managed end-to- end – from messaging and content to creative development. Throughout the partnership, Cymax has had consistent access to a marketing sounding board, ensuring their ideas are brought to life with strategic alignment and professional execution.
The Result
Within six months, Cymax has established a consistent and proactive marketing rhythm, supported by regular planning, content creation, campaign execution, and event coordination. With Inception’s guidance, they’ve successfully accessed Marketing Development Funds (MDF), enabling them to plan and deliver high-impact campaigns and partner-led initiatives. The partnership has provided their team with clarity, structure, and a reliable marketing resource—helping them stay agile and aligned with business and vendor objectives. Their website uplift was one key outcome of this broader marketing support, enhancing their digital presence as part of a wider brand evolution. The depth of expertise Inception brought to the process, as well as the teams exceptional attention to detail has given Cymax confidence in the process and team.
Testimonial
“Working with Inception has brought real energy and momentum to our marketing. The team is proactive, a pleasure to work with, and has helped us take advantage of new opportunities like MDF funding and campaign planning. It’s been a great experience so far. ”
