CASE STUDY
How SGESCO-MAX Discovered Exceptional Marketing
SGESCO-MAX is an Australian-owned leader in heavy vehicle safety technology, known for its flagship brand, MAX-SAFE.
With operations across Australia, New Zealand, and expanding into the US, SGESCO-MAX delivers advanced engineered safety solutions that help prevent incidents, ensure compliance, and protect lives in high-risk vehicle environments. Serving industries such as waste management, mining, logistics, and construction, they specialise in integrating cutting-edge technologies like anti-rollaway, collision avoidance, blindspot monitoring and VRU protection into both
new and existing fleets.
The Challenge
SGESCO-MAX had outgrown their previous WordPress website, which had become content-heavy and difficult to navigate.
As their business expanded and their use of HubSpot matured, they recognised the need for a more integrated and streamlined digital experience. They wanted a platform that could provide clear visibility across the customer journey – from initial web engagement to deal closure and better support their growing focus on marketing automation and product cataloguing. Additionally, they required a seamless CRM integration that wasn’t possible with their existing setup.
The Goals
- Migrate to a fully integrated HubSpot website
- Streamline site structure and consolidate content
- Enable full-funnel engagement tracking
- Integrate CRM and marketing automation tools
- Maintain SEO performance and data integrity
What Inception Marketing Did
Inception Marketing managed the complete uplift of SGESCO-MAX’s website from WordPress to HubSpot. This project included content redevelopment, site restructuring, and managing third-party implementation. The goal was to improve user engagement tracking, integrate key systems, and streamline the digital experience. Our team oversaw wireframing, SEO preservation, and a smooth go-live to ensure all data integrity and business continuity were maintained.
The Inception Marketing Approach
Inception Marketing began with workshops to understand SGESCO-MAX’s goals, target audiences, and content requirements. From there, we restructured their entire site map, consolidating content to remove redundancies and improve navigation. We designed new wireframes that reflected a simplified, user-focused design and then collaborated with a trusted third party to technically rebuild the site within HubSpot. We managed the entire project lifecycle, including briefing, QA testing, and go- live coordination. Additionally, we ensured all historical SEO value was preserved, fixed broken links, and validated content and customer data integrity.
The Result
The new HubSpot website gave SGESCO-MAX complete visibility across the customer lifecycle, from site visit to closed deal. Engagement tracking is now seamless, and the new site is cleaner, easier to navigate, and better aligned with their marketing automation strategies. The simplified content structure has improved user experience, and the SEO value from their previous site was successfully maintained. The transformation has positioned SGESCO-MAX for future digital growth and deeper marketing performance insights.
Testimonial
“Working with Inception Marketing made the website transition a well-structured and collaborative process. Their understanding of our business and their ability to manage the project end-to-end gave us confidence throughout. The new HubSpot site aligns better with how we operate today and positions us for more effective engagement with our customers moving forward.”
