CASE STUDY
How SMBIT Professionals Discovered Exceptional Marketing
SMBIT Professionals is a national member-based association representing small to medium-sized Managed Service Providers (MSPs) and technology service providers (TSPs) across Australia.
Often referred to as an “incubator” for growing MSPs, the organisation provides networking, professional development, and business growth opportunities. With no prior marketing infrastructure, SMBIT Professionals aimed to enhance their reputation and industry presence to better support their member base.
The Challenge
Prior to engaging Inception Marketing, SMBIT Professionals lacked any formal marketing direction or dedicated marketing resources.
Their presence in the industry was minimal, with limited brand recognition and minimal digital engagement. Their CEO described the organisation as “the best kept secret” in the industry. As they prepared for their 2024 conference, the need for structured, ongoing marketing support became critical to enhancing visibility, engagement, and growth.
The Goals
- Establish a consistent and professional marketing presence
- Strengthen conference attendance and impact
- Turn case studies and wins into strategic assets
- Gain recognition from key industry stakeholders
The Inception Marketing Approach
We followed the Inception Marketing proven four P’s marketing methodology to transform SMBIT Professionals’ visibility and performance in the market.
Beginning with a clear definition of their goals, target audience, and success metrics.We developed a tailored marketing roadmap to guide activity and ensure alignment with their growth aspirations.
From there, we refined their positioning and messaging to better engage members, vendors, and the wider industry. Execution included consistent digital campaigns, social media management, and content delivery across relevant channels.
A dedicated marketing manager provided on-the-ground support at their 2024 national conference, enabling real-time engagement and amplification.
Throughout the engagement, we continuously measured performance, refined activity, and delivered reporting to ensure impact, ROI, and momentum.
The Result
Visibility
Within the first year, SMBIT Professionals experienced a significant uplift in brand visibility and industry engagement. The once “best kept secret” is now a well-recognised voice within the MSP community.
Inclusion
Their increased visibility attracted the attention of leading industry organisations, including Cybercert, leading to their inclusion on the SMB1001 board.
Engagement
Conference engagement grew substantially, supported by professional live marketing execution. Their leadership team now operates with a strong marketing foundation, positioned for sustained growth
