CASE STUDY
How The Factor Discovered Exceptional Marketing
The Factor is a Microsoft Solutions Partner specialising in Power Platform, Power Pages, Dynamics 365 & Power Apps, offering tailored digital solutions to Government Agencies seeking business solutions, automation and efficiency. With a growing client base, they required comprehensive marketing support to strengthen their brand presence and capitalise on strategic opportunities within the Microsoft ecosystem.
The Challenge
The Factor was entering a period of growth and increased opportunity, particularly through its evolving partnership with Microsoft.
With two distinct brands to manage – The Factor and The Factor Apps – they recognised the need for a scalable and strategic marketing approach. Having already established strong marketing momentum, they were eager to maintain and build on this progress. To do so, they needed a marketing partner who could seamlessly integrate into their operations, delivering both high-level strategic direction and consistent day-to-day execution across content, campaigns, events, and partner engagement. They were looking for a partner who could provide both strategic marketing guidance and the executional muscle to deliver campaigns, content, and partner initiatives effectively across both brands.
The Goals
- Continue their strategic marketing direction Improve executional marketing delivery
- Enhance Microsoft partner engagement
- Build brand presence across two business units
- Continue their strategic marketing direction Improve executional marketing delivery
- Enhance Microsoft partner engagement
- Build brand presence across two business units
What Inception Marketing Did
Inception Marketing provided The Factor with a hybrid support model combining CMO-as-a-Service and Marketing Management-as-a-Service. This enabled them to access both strategic leadership and executional marketing support. Services included strategic marketing direction, relationship management with Microsoft, event planning, website design and updates, social media, and content production across both of their brands: The Factor and The Factor Apps.
The Inception Marketing Approach
Inception Marketing deployed a blended marketing model that gave The Factor access to an executive-level CMO and a full marketing team. Our team worked closely with The Factor to develop a clear roadmap that aligned with their business priorities and growth plans, particularly around their Microsoft partnership. Weekly check-in sessions with our CMO ensured ongoing alignment and high-level direction.
From there, we took a hands-on role across both brands — managing campaigns, creating content, coordinating events, and overseeing partner engagement. Our structured approach ensured every element of the marketing function was connected and purposeful, from planning through to execution and performance tracking. This allowed The Factor to maintain momentum, scale their efforts, and stay focused on long-term brand growth.
The Result
The Factor gained a cohesive, high-performing marketing engine across both of their brands. With strategic oversight and reliable execution, they improved their Microsoft engagement, increased the efficiency of marketing initiatives, and elevated brand visibility. The CMO-as-a-Service model empowered the CEO with ongoing strategic insight, while the executional team ensured timely delivery and quality across all initiatives, resulting in a more agile, responsive marketing operation.
Testimonial
“Working with Inception has been incredibly valuable for our business. The combination of strategic guidance and day-to-day marketing support has allowed us to maintain momentum across both of our brands while continuing to grow. The team integrates seamlessly and brings a level of expertise and structure that’s made a real difference. ”
