Let’s be real. Most IT service providers websites aren’t broken. They’ve got the essentials – a services page, an About section, maybe a few vendor logos and a contact form. But are they helping you grow your business? Are they attracting the right people, building trust, and turning interest into actual conversations?
If your website is sitting there quietly doing its job but not contributing to growth, it might be holding you back. And the solution probably isn’t a $50,000 rebuild. It’s a refresh, backed by the right content and strategy.
After working with a number of clients on new websites, what we’ve found is that most websites don’t need to be scrapped – they just need to be sharpened.
Your Website Should Start Conversations
No one is landing on your website and instantly signing a managed services agreement or buying a $100,000 solution. That’s not how these decisions are made. Your site should support that buying journey by educating visitors, answering their questions, and nudging them to take the next step.
That next step might be downloading a resource, booking a discovery call, or simply engaging with your content. If your website isn’t encouraging those behaviours, it’s not doing what it should. We get it, you stood your website up in hurry while you were building your business and now its pumping who has time to be sitting there building new website content? But here’s the thing when it’s not updated its not working for you and could be working against you.
Here’s what we’re seeing with a lot of IT businesses right now:
1. Messaging that doesn’t differentiate you
If your homepage could be swapped with your competitor’s and no one would notice, that’s a problem. Your messaging should be customer-focused, specific, and clearly explain who you help and how.
2. No clear direction for visitors
A generic “Contact Us” button buried in your navigation isn’t enough. Your site needs clear, intentional calls to action that align with how your buyers make decisions.
3. No regular content updates
If your blog hasn’t been touched since last year or your last case study was from 2021, you’re missing a huge opportunity. Fresh content signals that you’re active, credible, and focused on delivering value.
Why You Probably Don’t Need a New Website
We’re not going to sit here and tell you that you need to go an spend a bucket of your profits on overhauling your website, when in fact, you might just need to refresh what you already have. This could mean updating your core messaging, tightening up your page structure, adding more relevant services or solution pages, or creating content that speaks to your current buyer.
It also means thinking more strategically about how you use your website as a marketing tool. Blogs, landing pages, and helpful content are what bring people in through search, build trust, and keep your pipeline warm.
We’re big believers that websites don’t exist to close deals. They exist to earn conversations.
Build a Website That Works as Hard as You Do
If you’re investing in digital campaigns, outbound emails, or even events, your website is where most people will end up. Make sure it’s ready to meet them. You don’t need to start from scratch. But you do need to make sure your site is actively helping your business grow — not just passively existing.
Want to make your website work harder without a complete rebuild?
Ask us about our Website Refresh Packages. We’ll help you clarify your messaging, improve the structure, and turn your website into a tool that drives real conversations.
