Build Your Marketing Strategy for a Fraction of the Cost
The same strategic framework we use with our managed clients — now available as a guided, self-paced workbook built specifically for MSPs, TSPs, and IT service providers.
One-time purchase
You know marketing matters. You just don't know where to start.
You're running a growing MSP or tech business. You know marketing should be fuelling your pipeline — but between hiring an agency you can't quite afford yet and doing random acts of marketing that go nowhere, there hasn't been a real option. Until now.
A real strategy, not another generic template
Built for the Tech Industry
This isn't a one-size-fits-all marketing template. Every module, exercise, and framework is designed specifically for MSPs, TSPs, software developers, and IT service providers — with examples and benchmarks from the channel.
Guided, Step-by-Step Workbook
No guesswork. You'll work through a fillable PDF that walks you through everything from SWOT analysis and ideal client profiles to campaign planning, budgets, and KPIs — the same process we use with our managed clients.
Strategy You Can Actually Execute
You'll finish with a complete marketing strategy — including positioning, offers, channel selection, campaign plans, budgets, and measurement frameworks — ready to execute on day one.
10 modules. 30+ exercises. One complete strategy.
Each module builds on the last — taking you from understanding your market position all the way through to measuring results and planning your next quarter.
Understanding Your Current Landscape
SWOT analysis, competitor mapping, and a scored marketing audit to establish your baseline.
Business & Marketing Objectives
Align marketing to revenue goals with SMART objectives, priority matrices, and a leads-to-revenue calculator.
Your Ideal Client Blueprint
Define your ICP, build buyer personas, and map the buyer journey so you target the right prospects.
Stand Out or Blend In
Craft your positioning statement, identify differentiators, and build a proof point inventory.
Service & Offer Focus
Prioritise your services, structure your offers, and create CTAs that convert.
Channel & Tactic Selection
Choose the right marketing channels for your audience and budget — with a channel scoring framework.
Campaigns That Convert
Plan campaigns from concept to execution, including content calendars and format guides.
Making It Happen
Build your marketing budget, allocate resources, and plan your execution timeline.
Proving It Works
Set KPIs, build dashboards, and create reporting frameworks with MSP-specific benchmarks.
Keep the Momentum
Quarterly review checklists, optimisation logs, and a strategy snapshot template to keep you on track.
Built for tech businesses ready to get serious about growth
This workbook is designed for MSPs, TSPs, software developers, and IT service providers generating $0–$2M in revenue who want a structured path to marketing that works.
- You're an MSP, TSP, or IT services business that knows marketing is critical but hasn't had the budget for a full agency engagement
- You're tired of random acts of marketing — posting here, emailing there — with no cohesive strategy behind it
- You want the same strategic framework used by $5M–$20M tech companies, at a price that fits where you are today
- You're ready to invest a few hours building the foundation that will drive pipeline and revenue for the next 12 months
"We built this because we kept meeting brilliant tech founders who had the ambition but not yet the budget for a full marketing engagement. They deserved better than generic templates. They deserved the same thinking our $5M+ clients get."
Ready to build your marketing strategy?
Fill in your details below and we'll send you the DIY Marketing Strategy workbook so you can get started straight away.
Frequently Asked Questions
You'll receive a comprehensive, fillable PDF workbook containing 10 in-depth modules with 30+ guided exercises. Each module includes educational content, step-by-step guides, and practical exercises you complete for your own business. You'll also receive a Marketing Strategy Snapshot template to summarise your completed strategy.
Yes. Every module, example, benchmark, and exercise has been designed specifically for MSPs, TSPs, software developers, and IT service providers. The frameworks, industry references, and strategic thinking come from years of working exclusively with tech businesses in Australia and New Zealand.
Most businesses work through the workbook over 2–4 weeks, dedicating a few hours per module. You can work at your own pace — some prefer to complete a module per week, while others block out dedicated strategy days to move through it faster.
We offer an optional 1-hour Strategy Review Session where you can walk through your completed workbook with our team. We'll review your plan, answer questions, and give you practical recommendations to sharpen your strategy. Details are included in the workbook.
Generic templates give you empty boxes to fill. This workbook teaches you the strategic thinking behind each step, provides industry-specific context for tech businesses, and guides you through a proven process — the same methodology we use with our managed clients generating $5M–$20M in revenue.
Because this is a digital product delivered immediately, we don't offer refunds. However, we're confident in the value — this is the same strategic framework that drives real results for our agency clients.
